If you find the corresponding cover of Rolling Stone magazine that this is ripped off from, you'll see that the headlines are all puns on actual interviews and stories.
this is the picture that started my obsession for black treacle! i have been saving some up the best i can. you cant get it here in the states and it is expensive to buy and ship. i would DIE if i had that much!!! i have made my mystery substance close to it but there is nothing like the real thing!!! this is brilliant!!!!